Our Story

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Why Beach Plum?

As east coast transplants and long time residents of Carlsbad we found numerous connections between the 2 coasts and bring fond memories of New England summers to the west coast with our homemade breakfast & lunch offerings using fresh, natural, minimally processed ingredients at Beach Plum Kitchen.

What is a Beach Plum?

It is not a Beach Bum or a Peach Plum, it’s a Beach Plum! The Beach Plum is a native fruit which grows mostly in the wild along the coastal communities from Maine to Virginia and because of it’s unpredictable supply from one year to the next it’s mystique continues to grow.

About Us

With a passion for great food and as long time residents of San Diego, we found that the restaurant scene in North County was in need of an inexpensive, everyday, neighborhood place that serves quality food in a comfortable and contemporary setting. By dining with us, you are supporting an independent, local business.

Our Mission

To create a neighborhood gathering place that serves affordably priced chef quality fresh food in a relaxed & friendly environment.

Our Values

To at all times treat our customers (both internal & external) with kindness, honesty & respect as if they were guests in our own home.
To be an active partner within the neighborhoods that support us, through involvement in select charity, civic, & educational events that enrich our community as a whole.
To strive on a daily basis to be the best that we can be, by being passionate, open-minded & pursuing opportunities for improvement.
To support other small, independent local business owners like ourselves.

Quality Standards

Our food is hand-crafted with care from scratch using natural, fresh, and regionally sourced ingredients whenever possible. By keeping our menu simple, we are able to serve you quickly while maintaining freshness, always. For more information on our freshness standards, click here.

Green Statement

Beach Plum Kitchen makes a conscience choice to support local purveyors and businesses, use recycled products and design features, recycle its own waste, and use energy efficient appliances whenever possible to minimally impact the environment.

Food Philosophy

Our food philosophy can be defined in 3 words: keep it simple. By taking fresh, minimally processed ingredients, and combining them in simple ways, we find that their natural freshness shines through creating bold and interesting flavors. For our menu, click here.

Our Coffee

Our coffee is 100 % organic & Fair-trade certified. We take pride in offering our own premium blends of coffee and espresso, along with premium teas from around the world. The organic coffee beans are roasted right here in San Diego from Café Virtuoso.

Organic growing methods are more difficult and produce less coffee and tea than conventional methods, which use pesticides and synthetic fertilizers.

The good news? These methods yield a superior product and ensure the ability of the farms to continue producing indefinitely. This allows the health of the farmer, the soil, and the groundwater to thrive, conspiring to produce great coffee beans!

That is why 100% of all the coffee and tea that we offer is certified organic. Café Virtuoso is the only roaster in San Diego that has made that commitment.

Paying a fair price for coffee and tea is another way of protecting farmers’ ability to grow the highest-quality coffee possible. Many programs, like Fair Trade, work to document the dollars reaching farmers, making certain these funds are used for social programs, continuing education and steadfast crop improvement. Economic sustainability enables farming communities to flourish, providing us with our lifeblood; the world’s finest coffee!

About 2

Elevate Your Event

We've got the space and a menu that will suit every occasion and budget.

Home callout

All in the Family

Visit one of our sister locations or reach out to our catering and events team.

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Fresh Kitchen
Catering + Events

Catering fresh, affordable, chef-quality food to your office or home.